| Measuring Success
Starting with a focused message produces successful results.
At e-agency, we implement activities within the context of our clients' long-term goals. Each message amplifies and complements the mission of the company. And whether we're supporting marketing activities, affecting public opinion or building successful employee relationships, every function is executed in the most cost-effective method possible.
e-agency measures the effectiveness of its marketing activities using a wide range of criteria. We determine the cost of qualified sales leads generated or examine how "valuable" a story placement is by tracking audience penetration and the inclusion of key messages.
To test the effectiveness of logo alternatives, pre- and post-implementation testing will be done. And the effectiveness of a direct mail piece can be measured by tracking the number and cost of responses from a given market.
|
