| 1
Put the press release on your Web site, with appropriate links |
| 2
Register the Web page with the press release with search engines |
| 3
Distribute to Internet portals with customized news, such
as Yahoo! |
| 4
Send it to employees |
| 5
Send it to customers |
| 6
Send to prospects |
| 7
Send it to vendors |
| 8
Send it to strategic
partners |
| 9
Send it to shareholders |
| 10
Send it to elected officials |
| 11
Send it to venture capital community |
| 12
Send it to members
of your trade associations |
| 13
Put a link to the
press release in your e-mail newsletter |
| 14
Put copies in the
lobby |
| 15
Hand out at trade
shows and job fairs |
| 16
Add it to your
press package |
| 17
Put the resulting
news stories in sales kits |
| 18
Use excerpts from
news stories in a brochure |
| 19
Put the news clippings
on your Web site |
| 20
Frame copies of the news clippings and hang them on the wall |
