| Media
contact:
Patty Deutsche
(510) 414-6198
pdeutsche@e-agency.com
For immediate release – 7/3/03
LOS ANGELES, Calif. –
Sports success stories write themselves. If only that were true.
Bad news about athletes can spread like wildfire; but good stories
do not just "happen." Proof positive – the Terrell
Owens Sharpie incident makes front page news. His partnership with
Sharpie to deliver supplies to schools around the country is buried.
The world loves to hear about great athletes
or sporting companies doing great things, but getting those stories
told takes work. To help address that need, e-agency announced today
that it has launched a sports marketing division, providing athletes,
sports companies, sports organizations and other sports-related
clients with public relations, marketing, and fundraising or sponsorship
consulting.
Paige Dunn, an Ironman-level triathlete,
serves as a vice president of e-agency in its Los Angeles office.
E-agency’s clients include Upland Sports Group, the Los Angeles
Triathlon Club, Sutherland Racing Team, Northern California Marine
Association, Special Olympics Northern California and the Race for
PH, which Dunn co-founded. "In my work with both athletes and
sports companies, one thing is clear. Their focus is on the sport
or the individual; they need someone with a different expertise
to focus on building relationships with the media, creating publicity
opportunities, attracting sponsors and stretching the marketing
budget. That’s what we do best," noted Dunn.
Patty Deutsche, a vice president at e-agency’s
Oakland office, has worked with public figures for more than 15
years, handling media, organizing events, and building reputations
and brands. "A sports company develops a new product that revolutionizes
the way we run; a sporting event raises funds to build a new complex
in an underprivileged neighborhood; an athlete makes a difference
on or off the field," Deutsche commented. "These are the
stories that need to be told, that will build the client’s
reputation, attract investors, and increase revenue. Isn’t
that the bottom line?"
Dunn and Deutsche will work together with
e-agency’s team of creative designers, former journalists,
and advertising consultants to bring the full spectrum of publicity
skills to their sports-related clients. From a Web site that communicates
with fans on a real-time basis to developing materials for reporters
and editors, they will use e-agency’s core strengths to provide
clients with positive press that produces results.
E-agency is an Oakland-based interactive
marketing communications firm specializing in advertising, public
relations, strategic marketing consulting, response marketing, graphic
design, and a complete range of more than 40 Internet services,
including Web site design, e-mail marketing, Web advertising and
site marketing. Additional clients include Oakland International
Airport, Safeway, the Shorenstein Company and KaiserAir. E-agency
hosts more than 250 Web sites and has clients in 23 U.S. states
and eight countries.
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