| Media
contact:
Patty Deutsche
(510) 414-6198
pdeutsche@e-agency.com
For immediate release – 9/2/03
OAKLAND, Calif. –
Getting your message heard these days can be tough. Being remembered
can be even tougher. E-agency has joined with LetterClick to provide
customers with a very inexpensive and easy way to do both, by effortlessly
turning all of your routine text e-mails into professional-looking
business communications.
Marketing leaders pay painstaking attention
to how a company is represented on business cards and company letterhead.
Why not e-mail?
BrandMailTM is the fastest, easiest, and
most economical way to maximize results and improve image when using
e-mail for business communications. "Using your regular e-mail
program, BrandMail turns simple text into a business letter-like
e-mail that looks like it just came from your desk. Our clients
love this and the response from their customers has been overwhelmingly
positive," said Gene Powers, president & CEO of San Rafael-based
LetterClick.
Available BrandMail message features include
a full-color letterhead graphic; a clean, consistent, companywide
look in terms of text color and font; and an original hand-written
signature at the end of each message, adding a warm, confidence-inspiring
touch. Links to company Web pages or tools can be embedded in a
standard format. Standard text - from fresh marketing messages to
legal disclaimers - can be posted at the bottom of each e-mail.
Multiple templates can allow for specialized looks and functions
for special products or occasions.
There is no software to install, and no code
or anything else for users to worry about. Once enrolled, they just
send their e-mails the same way they always have.
Prices begin at just $4.95 per user per month
for unlimited use. Startup costs are also very low.
E-agency has used BrandMail for it’s
own e-mail for six months, and has begun encouraging its image-conscious
clients to use it as a low-cost way to build their brands. "This
is the lowest-cost brand-building tool I know of," said Dave
Dunn, president of e-agency. "It is particularly valuable to
those in sales and marketing because it communicates a message in
a non-salesy way. In fact, I believe the format adds prominence
to every message that is sent."
BrandMail users have told the company that this product helped:
- "attract new clients away
from possible competitors by enhancing my credibility"
- "fulfill the ‘swing-through’
that helps me close new business"
- " increase response to e-mail messages
because of the professional appearance.
"BrandMail not only gets you noticed
and remembered, but gives you an opportunity to convey key messages
– your company vision, services, motto, whatever is important
to you and your client – with every communication," Dunn
noted.
"Having e-agency offer this product
to its clients makes perfect sense," Powers said.
"E-agency works to help clients build
brands, create communication strategies, and promote their businesses
through public relations, advertising and Web development. They’ve
recognized the power BrandMail gives to every e-mail message. We’re
thrilled to partner with them. We’ve also received invaluable
assistance from the e-agency marketing and technical teams in refining
our product to make it even easier to use."
E-agency is an Oakland-based interactive
marketing communications firm specializing in advertising, public
relations, strategic marketing consulting, response marketing, graphic
design, and a complete range of more than 40 Internet services,
including Web site design, e-mail marketing, Web advertising and
site marketing. Clients include Oakland International Airport, Safeway,
the Shorenstein Company and KaiserAir. E-agency hosts more than
250 Web sites and has clients in 23 U.S. states and eight countries.
Since 1999, San Rafael-based LetterClick
has pioneered solutions to enhance the visibility and effectiveness
of e-mail communications and holds two patents in this area. Letterclick
also offers easy-to-use list e-mailing services, as well as other
print, fax and digital business communications tools.
More information about e-agency and samples
of BrandMail can be found at
www.e-agency.com.
Information about LetterClick can be found at www.letterclick.net.
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