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Click here to order a copy
OAKLAND, Calif. (June 29, 2005) –
Big ideas are essential to a company’s survival. Industry research shows that 80 percent of companies know big ideas are necessary for
success, but only four percent know how to invent them.
In the just-released book, Inventing Big Ideas, author Dave Dunn, chairman of
e-agency, a San Francisco bay area public relations and web development firm, reveals a new 10-step thinking model for companies to learn how to plan for, generate, and implement big ideas.
"A big idea is one that keeps a company alive in today’s intense competitive marketplace,
improves brand perception, and lets it grow 25 to 50 percent faster than the competition," explains Dunn.
Dunn describes himself as a professional "ideator" who has spent more than 30 years as a
branding professional working for start-ups, Fortune 500 firms and non-profit organizations. He is also the author
of Branding: The 6 Easy Steps.
He started his business career working for J.Walter Thompson Advertising in its New York office. His agency
career also includes stints at Dancer, Fitzgerald & Sample and the San Francisco office of Saatchi & Saatchi.
Dunn is a graduate of Stanford University and has an MBA from the Wharton School of Finance and Commerce.
To order a copy of Inventing Big Ideas, either in hard copy ($24.95) or as a downloadable e-book ($14.95), go to:
http://www.e-agency.com/bigideas/bigideasbook.shtmlwww.e-agency.com/bigideas/bigideasbook.shtml.
About e-agency
E-agency is a full-service, interactive marketing communications company that offers a wide range of
online and offline services for corporations, non-profits and government agencies. Founded in 1990, the company is based
in Oakland's historic warehouse district in Jack London Square. E-agency represents clients from numerous business sectors
including commercial and residential real estate, financial and legal services, travel and tourism, public and privately owned
transportation and high tech.
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More information can be found at www.e-agency.com. High-resolution image of
Dave Dunn, photos of the principals at e-agency and images of the covers of both books, designed specifically for print publication,
can be easily downloaded from
www.GiveMeMore.com/e-agency.
Media contact:
Miriam Schaffer
(510) 496-2354
mschaffer@e-agency.com
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