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Michele Conner
VP, Creative Services |
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Dave Dunn
President, CEO |
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SAN FRANCISCO, Calif. - Clients of e-agency, Inc., the Oakland-based marketing communications firm, Thursday were recognized with a total of 18 "Addy" awards heralding excellence in creativity from AdMark, the Bay Area Advertising and Marketing Association. E-agency's award-winning projects were evenly divided between nine new Web sites and nine projects involving other media, including e-mail marketing campaigns, agency promotional materials, e-books, book promotions, banner ads and brochures.
All of the projects were done in 2003. Winners were selected by a panel of nationally known marketing experts from among 430 projects entered in the contest by 81 Bay Area agencies.
AdMark hosted a black-tie reception Thursday evening at the Grand Hyatt Hotel in San Francisco to celebrate the awards.
"We're happy for the recognition this gives to members of our staff, who have worked hard to reach this standard of excellence," said Michele Conner, Vice President for Creative Services of e-agency.
"The number of awards the agency received indicates a consistency of quality across a wide range of clients as well as a broad depth of marketing disciplines," e-agency CEO Dave Dunn noted.
"It is also important for us to recognize our clients, whose projects these awards represent," Conner added. "Our clients are actively involved in every step of our creative process. We work within their budgets and deadlines that are set by the realities of their marketplaces. But they also bring to us a desire and appreciation for strategic guidance and high-quality, creative and effective work. These awards are testimonials to their vision and faith."
"We are also especially pleased that these awards recognize such a broad range of marketing communications disciplines," Dunn said. "The best marketing campaigns today are those that integrate several different media with a great Web site."
For example, Alternative Futures, Clay Parsons' professional career development practice in Berkeley, was recognized with three awards in all - one for his Web site, www.AlternativeFutures.com, another for book covers that e-agency designed for three e-books that the agency has published for him, and a third for bookmarks that were distributed to publicize the e-books.
Shorenstein Company offers another example of interactive marketing efforts. Over the last three years, e-agency has developed 20 Web sites for properties that Shorenstein manages and markets in major cities around the nation. One of the newest sites, for the Prudential Plaza in Chicago, was recognized Thursday for its leasing Web site, www.PruPlazaChicago.com, while an e-mail campaign that Shorenstein regularly uses to market space available for lease at Oakland City Center (www.OaklandCityCenter.com) also won in a separate category.
E-agency also won awards in several categories for its own promotional tools developed to market its advertising, public relations and Web development work. The main Web site, www.e-agency.com, was recognized along with a book the agency published for clients about Web site functionality, a compilation of work samples called "Work that Works," and a promotional poster called the "e-agency Workscape."
Other winning Web sites were developed by e-agency for Interscope Records' hip-hop star Ms. Dynamite, www.MsDynamite.net Oakland law firm Wendel, Rosen, Black & Dean, LLP, www.Wendel.com; the California Water Environment Association, www.CWEA.org; Pylon Solutions, of San Ramon, www.MyIPTelephone.com; Turner Construction Co.'s Oakland International Airport terminal expansion project, www.Turner-OAK.com; and indie film and television star Kathleen Robertson, www.Kathleen-Robertson.com.
Awards also recognized excellence displayed through an e-mail marketing campaign produced by e-agency for Claremont Rug Co. of Oakland (www.ClaremontRug.com), banner advertisements produced for Matthews International Fund of San Francisco (www.MatthewsFunds.com) and a sales brochure created for Kaiser Air (www.KaiserAir.com).
The 18 awards represent the most the 15-year-old agency has won in a single year.
"Because the overall number of entries was higher this year than in past years, the competition this year was much tougher," Dunn noted.
Specific responsibilities for winning entries were shared broadly by the following individuals: Michele Conner, Patty Deutsche, Dave Dunn, Paige Dunn, Lance Funston, Brigitte Gwin, Sandra Harris, David Hartzheim, Jack Lyness, Jannah Lyon, Cynthia McRae-Selph, David Tsai and Mike Vierow.
Founded in 1906, AdMark: The Bay Area Advertising & Marketing Association is one of 200-plus ad clubs across the United States that are members of the American Advertising Federation (AAF). With more than 50,000 members nationally, Washington D.C.-based AAF serves as a unifying voice for the advertising industry.
E-agency's staff of designers, programmers, writers, editors and marketing specialists is headquartered in an industrial loft in Oakland's Jack London neighborhood. The agency specializes in public relations, strategic marketing consulting, response marketing, advertising, graphic design, and, at the heart of the agency, a complete range of Internet services, including Web site design, e-mail marketing, Web advertising, site marketing, e-commerce development, e-book publishing, secure on-site Web and e-mail hosting, and database programming and management.
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More information can be found at www.e-agency.com. Logos and portraits of the principals at e-agency, designed specifically for print publication, can be easily downloaded from www.GiveMeMore.com/e-agency
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