OAKLAND, Calif. - E-agency, Inc., has redesigned its corporate Web site - www.e-agency.com - to answer one simple question for all visitors: How can I make my Web site even better?
The Oakland-based Interactive marketing communications company has been around for 14 years, and has been developing Internet services for 10 of them. "This is at least the sixth complete makeover for our company's Web site," explained e-agency CEO Dave Dunn. "With this version, we've opted for a very simple, straightforward approach."
"In the past, many of our clients came to us to help them build their first Web site," Dunn noted. "We don't believe that will happen much any more. Most businesses and organizations already have Web sites. Now we're finding that most of our clients want help making their existing sites better."
Almost 50 of the 60 pages on the new interactive portion of the site focus on individual techniques for adding value to a Web site. They cover fairly basic business functions like shopping carts for e-commerce or event registrations, and suggestion boxes to engage visitors and help give them what they want.
There are features to help a Web site owner save time and money - online databases for example, that handle tasks ranging from organizing information to personalizing a visitor's experience to making it easy for an owner to update content on the site at any time, from any computer.
And there are tips for adding some features that are just starting to be used popularly - e-books, for example, that give the online reader the tactile experience of turning pages of a longer document and being able to highlight text or add notes in the margins. E-agency's new audio e-mail campaigns let you literally talk to your customers - or can let them talk back to you.
For the first time, the site also includes a section on e-agency's hosting and Web care services. "We started hosting our clients' sites in our own Network Operation Center in 1998, but we've never really advertised these services as available to the public," Dunn noted.
Tips for getting more attention for any Web site, or for any other marketing initiative through a Web operation, are also available the www.e-agency.com Web marketing section.
"Every site doesn't need a complete makeover," Dunn noted. "We're also happy to work with clients who just want to add a new feature to their site, or two or three. If they want help deciding what to do, we can help there too with a Web site audit." A printable guide to a Web site Audit is available on the site. An e-book, "Writing for the Web," is also available there. Both are free.
E-agency is also still as much as ever in the business of advertising and public relations services. Those areas of the e-agency site haven't changed yet. "That's next," Dunn noted.
Headquartered in the Jack London Square area of Oakland, e-agency also recently opened a Southern California office, on Wilshire Boulevard in Los Angeles.
Key clients include Oakland International Airport, Safeway, the Shorenstein Company, AT&T, North American Lubricants, Special Olympics Northern California, the Alameda County Transportation Authority, KaiserAir, the California Water Environment Association, Matthews International Fund, Interscope Records, the Los Angeles Triathlon Club and several cities including San Diego, Alameda, Gilroy, and El Cerrito. E-agency hosts more than 250 Web sites, with clients in 23 U.S. states, Mexico and eight other countries.
