| E-agency has the experience and capabilities to handle major programs or a single project. Personal service is guaranteed.
Media Relations
Media outlets are targeted, and contact is initiated. Outlets include trade and consumer magazine writers; newspaper reporters and editors; broadcast producers and reporters; Internet editors and reporters; photographers and freelance writers.
Media Releases
Media releases (news announcements, calendar and photo releases, profiles, personnel announcements, general releases and fact sheets) are developed and distributed to targeted media contacts.
Electronic Releases
Audio news releases (ANRs) and video news releases (VNRs) are produced for use by local, regional and national stations.
Media Placement
Story placements provide in-depth coverage of client messages, often incorporating testimonial content. Local, regional and national print and electronic outlets, as well as appropriate trade publications and the Internet, are targeted.
Media Events
Media events are conducted in markets around the country.
Press Familiarization Visits
Individual or group familiarization visits to client locations are arranged. e-agency involvement includes participant selection; itinerary and agenda planning; logistics and trip support; and follow-up.
Speaking Placements
Meetings, seminars and other programs that bring together appropriate audiences are identified, and client representatives are placed as speakers. Script writing and development of audio-visual materials are also provided.
Issues Communication
E-agency assesses negative and/or inaccurate coverage of clients by the media. Corrective strategies, sometimes referred to as damage control tactics, are planned and initiated. These include letters to the editor, news conferences and direct mail.
Internet Media Information
Releases, downloadable graphics, and other information relating to clients is posted on e-agency's company web site and accessed by the media and client prospects.
Audio-Visual Presentations
Presentations using slides, video and computer-based images are produced for use in board meetings, trade and professional programs, and at consumer events.
Annual Reports, Brochures and Newsletters
Collateral materials, ranging from simple fliers to full-color brochures and newsletters, are written, designed and produced.
Direct Mail
Direct mail materials are developed to support specific marketing objectives.
Selective list purchasing ensures that direct mailings target key audiences.
Internet
e-agency develops interactive web sites that complement the other components of a marketing program. We also monitor Internet bulletin boards, newsgroups and other sites to track coverage of our clients, posting information when the need arises.
Specialty Promotional Items
The creative use of specialty items, either as a part of a program or as a stand-alone element, can add that special something in certain situations. e-agency has ready access to a range of quality suppliers and manufacturers for their production.
Consumer Advertising
e-agency's experience in consumer advertising is concentrated in print media, including magazines and newspapers, and radio. Strategic media buying and analysis precede all program planning.
Trade Advertising
Trade advertising is developed to be integrated into marketing communication programs for maximum effectiveness.
Consumer Events
Event planning, co-sponsored programs and full implementation of events are coordinated by the agency.
Trade and Professional Events
e-agency regularly participates in trade and professional meetings by researching trade shows, recommending specific shows to clients, scheduling client representatives as program speakers, providing trade show media room coverage and materials, creating theme events, producing displays and exhibits, and arranging hospitality suites.
Surveys and Evaluation
Fact-gathering and analysis determine the client's strengths, weaknesses, opportunities and threats in the marketing arena. e-agency uses qualified resources to gather data through the use of focus groups, telephone interviews, direct mail and one-on-one contact.
Community Relations
Public opinion is assessed and program elements are developed to build project and company support. Informational presentations (ranging from informal living-room sessions to town meetings) are prepared to meet specific needs. Services range from briefing and training speakers to producing complex video and multimedia presentations.
Proponent Building
Proponents are identified and encouraged to take action in support of the client. Proponent meetings are organized and conducted, and informational materials are compiled.
Opponent Interaction
Often opposing views can be tempered by direct contact with adversaries. Opposition is frequently based on misinterpretation which can be overcome with fact.
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