Media Relations and Story Placement
Situation:
SCA, a hygiene-products company was interested in entering the North American market. With a relatively
small budget for marketing, the company was interested in finding the most effective and cost-efficient
ways to reach its customers in a variety of business-to-business markets.
Action:
After gathering relevant industry and competitive information, e-agency initiated a media-relations program that
targeted specific trade markets with which SCA wanted to do business. These markets include automotive, industrial,
supermarket, chain stores, facility maintenance and schools.
Over the next twelve months, AVISO placed by-lined articles in industry publications for several different trades.
Results:
Frequent editorial contact and the delivery of well written, on-target stories helped AVISO to develop good relationships
with key media on behalf of SCA.
SCA has become a strong competitor in the North American market. The media relations program has increased their visibility
and credibility in key markets.
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