The Challenge: Safevote
was selected as one of three companies in California to test Internet
voting systems in the November, 2000 Presidential elections. We
needed to find a way to make Safevote stand out from its competitors,
stressing why its system is both more secure and easier to use.
 The
Solution: Safevote was the only company in the nation
to set up a "hackers" site, providing information to make
it easier for attackers to break into the system. When the controversy
over ballot counts in Florida began, Safevote moved quickly to become
a spokesperson on voting security, making executives available evenings
and weekends to meet the news media's demands for round-the-clock
coverage.
Results: The fact that
Safevote was willing to go the extra mile to test the security of
its system resulted in the company getting top billing in a pre-election
USA Today story on Internet voting and an interview on CBSMarketWatch,
in addition to coverage in various local media.
When the Florida controversy
began, Safevote moved quickly to become a news source. CBS MarketWatch
called for a second interview. Other coverage appeared in Wired,
Business Week, Forbes,and online portals such as Yahoo! and Excite!
Locally, The Marin Independent had a front page story.
The result is that Safevote
is now recognized as a national expert on Internet voting, voting
security, and in an excellent position to obtain future investors
and future contracts.
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