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The secret to getting press coverage
for our clients is simple. Give the media stories that they want
to cover.
What's not as simple as it may seem is determining
which of our clients' activities will interest which media, and
when. That's where e-agency's skills and experience become invaluable.
Our PR team has extensive background working with the media
and with corporations from start-ups to Fortune 500. You can read
our credentials in the biography section. What's important is that
we understand how today's editors and writers think. And we understand how to work with editors at weekly newspapers, major dailies, radio and TV
stations, trade and professional publications and the Web.
We first approach a public relations campaign
by determining which audiences are most important to our clients.
The online community? Readers of business sections of daily newspapers?
Trade publications? Radio drive time? TV talk shows?
Then we look
at timing. When will the story have the most impact?
We help select the best topics to
support the overall marketing program.
When the public relations strategy is defined, we
have the skills to put it into a sharp, coherent story appoach that catches the attention of targeted media -- and your audiences.
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